John Cranfield, PhD.

Director

For as long as he can remember, John has enjoyed spending time in managed and wild landscapes. Whether it was exploring the beauty of the North Saskatchewan River valley growing up in Edmonton, enjoying the cultivated and managed landscapes in Oakville, Ontario as a teenager, or the running and walking through the Arboretum at the University of Guelph, he has always found comfort being in parkland. This is why he is thrilled to be on the Board of Directors of the Green Cities Foundation and to play a role in creating greener communities where people can connect with plants and each other. 

Trained as an agricultural economist, John has been a faculty member in the Department of Food, Agricultural and Resource Economics at the University of Guelph for 20 years. John now serves as the Associate Dean for External Relations in the Ontario Agricultural College at the University of Guelph.

A noted expert on the economics of agri-food markets and consumer demand, John has published widely, served as President of the Canadian Agricultural Economics Society, and appeared on an episode of TVO’s The Agenda on “Feeding the World 2050”. In his spare time, John enjoys tending a modest vegetable patch, cultivating a garden that creates an environment that attracts wildlife, and running and cycling in and around Guelph.”